They were originally erected as advertisements for the Osborne sherry and brandy company of El Puerto de Santa Maria. In the 1990s the bulls were supposed to be pulled down after a new law to remove all roadside advertising due to road safety (it's always a health and safety issue isn't it?).
However, there was such outcry among the Spanish that the bulls were allowed to stay and are now regarded as a national symbol.
Here's one of the 92 on the road from Jaen to Granada ...
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